Art 310 (Design Thinking)
I was tasked with creating a new interface for something related to my career interest. I chose Youtube because of how effectively it marries social media with film. After conducting interviews with peers, reading reviews on Youtube’s UI design and creating the persona of a young professional, my main goal became to streamline the video display page with a modern look that lends itself to both active and passive viewing.
I took inspiration from Youtube’s gaming section, applying an updated color scheme and a condensed description section. Additionally, I found that in its gaming side, YouTube separates videos from the creator from videos suggested for the user account. This would be particularly useful for the original Youtube, as users could see suggestions based on the video they’re watching underneath while still maintaining a suggestion bar that caters to their general tastes. Another feature that I appreciated about this section is that users can choose whether they want to see the comments section or more video suggestions.
In keeping with making the space more efficient, I significantly cut down on the site’s padding. I often watch Youtube videos in a larger display mode, however that prevents me from seeing suggestions and takes up over a third of the width space. Decreasing the padding leaves more room to make the videos themselves larger.
Furthermore, I took feedback on the recommendation sidebar being “clunky” and seeming to “have gotten larger over the years” very seriously. I knew this was especially important to consolidate while not detracting from the ability to look through suggestions. Accordingly, I took away the descriptions in favor of a hover preview. Although my mock example leaves out the number of views, it need not necessarily. Ultimately, this design aspires to bring Youtube into the 2010s with the precision, adaptability and style Youtube is capable of but hasn’t fully utilized thus far.
Flight Itinerary Redesign
Art 205 Experience & Meaning in Design
As a frequent flyer, I knew I wanted something that was both straight forward and aesthetically pleasing to look at. The biggest feed back I received about current boarding pass designs was their unnecessarily large size. So in addition to my other design choices, I made my designs 2 inches narrower than the standard size 3.25 x 8 inches (so now it’s 3.25 x 6). Information like boarding time, zone and gate are pretty straight forward to understand but are often scattered all over a ticket. I went for a more modular design to give each flight it’s own distinct identity on the ticket for easier deciphering.
I incorporated passenger information at the center of the ticket as a method of visually dividing flights’ information. I used icons to illustrate and breakdown the wait times from initial departure until the passenger’s final destination. In this way, the itinerary acts more like an infographic; thereby simplifying the passenger’s travel day into something easily digestible. Information such as baggage and access level are usually included on boarding passes so I made sure to include them before the bar code. Since most airlines no longer tear off the ticket stub, I saw no reason to continue to include one and instead filled that space with the passenger bar-code where airline crew would usually find it.
As an added feature, I included a map of the connecting airport on the itinerary. While some more seasoned and well-off travels wouldn’t see benefit from maps of airports, there are plenty of flyers who take cheaper connecting flights and often get shuffled around from gate to gate. O’Hare is the pivotal airport of this trip, being the connection point, so I included a map for their terminals. Other itineraries could include more maps and/or be customized ahead of time online by passenger preference. It also makes no sense to have a separate receipt for tracking checked luggage so I’ve used extra space on the back to include a qr code for a passenger’s luggage.
Lastly, I worked hard to maintain the Delta’s brand identity (including color scheme) throughout my design.
Sustainable Use Redesign
Art 310 (Design Thinking)
This project entailed tracking the waste consumption of one of my daily interactions over a two week period. I chose to analyze my visits to a local coffee chain called Espresso Royale. After this obeer cation period, I realized that I was using a considerable amount of saran wrap when buying sandwhich wraps every weekday. I redesigned their wraps to be packaged in deli paper. The material of the paper would be made from recycled paper and therefore be compostable. However, I took my redesign a step further. Espresso Royale’s visual identity is a bit dated. While it taps into biophilia, on a whole their designs are numerous and competing (both within products like the drawings on the coffee cups, or the sheer number of logos they have). Below are some examples.
I took a few different visual concepts that were already prevalent in their packaging and gave a more modern feel to it. The sun as the logo centerpiece remains while the font was kept serif but also sort-of bubbly. One of the older iterations of the logo features coffee beans so I replicated that design and arranged it in a repetitious pattern to mimic the sunrays and motion. This design is intended to bring out the best biophilic elements of previous designs while giving it a sleek and updated appearance. I went ahead and created a mock up look for a coffee cup as well to show a more unified visual identity.
This icon was created for an iOS application that pulls dynamic JSON data from websites depending on user searches. The application is specifically for searching for cards from the popular game Magic the Gathering. Because the app isn’t directly affiliated with the official brand, my strategy was dependent on making recognizable, yet original, iconography. As such, I recreated the “mana” icons from each card and stacked them in an aesthetically pleasing manner. The image was designed using adobe illustrator, and the mana are near identical to circumvent copyright infringement.