Snips Media, a Chicago-based start up, is an interstitial ad agency that partners with businesses and influncers to increase their monetary gain and social media reach. My duties as a graphic design intern revolved around pitching to potential clients. Essentially, I created mock ads and banners to help potential clients visualize how Snips could increase their visibility online. The most important part of my job was to study each company’s brand, their audience, and social media anayltics to create consistent and high-quality images.
Notably, I designed images for companies like Nike, Walmart, Walt Disney Records, and iHeart Radio.
While pitching to Walt Disney Records Snips wanted to focus on the influence of their band, R5, featuring Ross Lynch of Austin and Ally and Teen Beach Movie. Understanding that most Disney musical acts traditionally attempt to crossover into mainstream pop (e.g. Selena Gomez, Demi Levato, Miley Cyrus) my concept was to make something that referenced their brand identity while not alienating older audiences.
Walmart’s brand in the past has emphasized convenience over quality. It was difficult to find existing print ads that appealed to a digitally-savy audience. As such, I tracked down one of their more popular Youtube advertisements, chose a still that could be effective by itself, and converted into an ad.
Some images I made for Snips using Adobe Illustrator
IViDb is a social networking site that merges the concepts of Youtube and IMDb together. They have a close professional relationship with Snips Media. This is one of their first advertisements, which I made during my internship at Snips.