Taylor Strategic Consulting
Delivering high-impact, personalized coaching and consulting solutions that empower leaders to thrive.
Dr. Bonnie J. Taylor is a strategic leadership consultant, executive coach, and higher education expert with over 20 years of experience across academic institutions, nonprofit organizations, and corporate sectors.
As the founder of Taylor Strategic Consulting, LLC, she specializes in leadership development, organizational strategy, and executive advisory services, helping individuals and institutions thrive through intentional growth and aligned action. Bonnie partners with leaders at all levels—from emerging professionals to senior executives—guiding them through complex challenges related to team dynamics, leadership transitions, and organizational effectiveness. Her consulting approach is rooted in strategic clarity, research-based assessment, and personalized coaching designed to maximize leadership impact. Her philosophy is rooted in intentional leadership, strategic adaptability, and a belief that great leaders are made—not born—through reflection, courage, and continuous learning.
Project Highlights
Complete Shopify Integration
Bonnie didn’t have to choose between a beautiful WordPress site or a functional Shopify page. I created a one-stop WordPress website with a seamless Shopify checkout experience.
Custom Illustrations
Bonnie wanted her website to show her personality without blasting her face on every page. I illustrated over fifty custom graphics aligned with her branding so she could express herself without compromising on her boundaries.
Goals
After years in academia, Dr. Taylor was looking for a fresh start in her consulting journey. She was looking for a brand and website that would:
Add legitimacy to her new company
Level-up her social strategy
Demonstrate her exceptional professional background
Colors & Fonts
Bonnie’s style can be best described as elegant yet approachable. She didn’t have a clear idea of what colors she wanted in her brand identity when we started. Through my thorough intake process and some inspirational brainstorming, we were able to identify that she gravitated toward light earth tones and calming blues. In order to keep her brand colors distinctive and compliant with Web Content Accessibility Guidelines, I worked with her to add a few contrasting dark colors that complimented her nature-inspired colors and brand story well.
Bonnie wanted a font that was accessible across a variety of devices and platforms while still being eye-catching and modern. The Aadam font family, with its dynamic line weight and serif-style fonts, met our criteria perfectly and offered a timeless, sophisticated effect to her brand.
Brand Logo
Bonnie needed a logo that reflected who she is as a person as well as a consultant and coach. We bonded over our love of Atlanta and the people who make it home. I curated a skyline that highlights both the history and ingenuity of Atlanta. The “S” and “C” that make up Taylor Strategic Consulting were merged to create a teardrop shape evoking both nature and the yin and yang symbol: illustrating constant growth and finding balance within dynamic challenges.
Copywriting
In addition to writing copy for her website, I partnered with Dr. Taylor in creating her brand narrative and streamlining all brand copy to be accessible for leaders at every level, across multiple industries.
Stock Photos
Bonnie described her motivation to do this work as “a desire to make a meaningful impact on others’ growth and success,” and defined her ideal client as anyone “who is committed to personal and professional growth, open to change, and ready to invest time and resources into
development.” She emphasized the importance of her clients being active partners on their growth journey. I used this information to guide the curation of stock photos for her ecommerce experience.
I ensured Bonnie’s stock photo collection was consistent with her values of collaboration and growth at every stage. She and I also worked together to ensure that her stock photos met our mutual values of fostering diverse and inclusive communities.
Custom Illustrations
Through our time together, I was able to synthesize Dr. Taylor’s aesthetic preferences. Subsequent graphics and custom illustrations for her in this project fell under two (or more) of the following motifs:
- Biophilia: Clean, architectural lines meet plants and other organic structures that imply community, sustainability, and harmony
- Whimsical: soft, curved shapes that balance playful elements with an upbeat, corporate-friendly aesthetic
- Sky: clouds, astronomical bodies, and related technology (e.g, planes) that imply growth, upward momentum, and an abundance of possibilities (the sky’s the limit)
- Coffee House: warm lighting and calming colors that foster collaboration and innovation
Website
Combining the brand narrative, visuals, and website copy, I crafted a website that:
Puts people-focused solutions front and center
Optimizes mobile navigation
Reduces friction for converting potential customers and clients
Results
Elevated Presence
“I’ve received a lot of compliments that the site and brand add [additional] professionalism to the work I’m doing.” – Bonnie
Chic, Polished Branding
Whether it’s Instagram, LinkedIn, her website, or her newsletter, Bonnie’s branding works seamlessly across every platform.
Structured and Stress-Free
As a business owner and mom, Bonnie needed someone who would take the guesswork out of branding and work within a timeline that met her needs. Not only did our project go at her pace, but I streamlined and demystified every step of the process so she could confidently get back to her other priorities faster.
Optimized for Mobile
From discovery to purchase, Bonnie’s website is easy and fun to use on mobile.
Client Testimonial
Pau made what was an overwhelming endeavor into something manageable. They answered every question I had patiently and empowered me to make decisions that were right for me. They anticipated many of my needs before I brought them up and I appreciate them so much for the work they’ve done for me.
– Bonnie T.
You Deserve Branding As Unique & Professional As You
Whether it’s revamping your existing brand or building a new brand (and site) from scratch, I’d love to support your brand journey so you can focus on what drives you and your business. Schedule a complimentary discovery call and I’ll be happy to tailor a bespoke project to meet your needs.