CP Education & Consulting
Empowering people to transform spaces that can be critical of practices that do not prioritize authenticity, accountability, and our humanity.
Christina Parle (she/they), or CP, is an educator, thought leader, and consultant. Christina has specific experience in building effective systems, policies, and procedures, as well as curriculum writing, and leadership education. Much of her work is rooted in conflict resolution, effective communication, and building cultures that promote and embody belonging.
Christina has served in various roles over the past 10 years related to student and organizational misconduct, sororities and fraternities, and general student support. She served as the 2023-24 President of the Association for Student Conduct Administration, and most recently served as the Associate Dean of Students for Avila University. Christina received her bachelor’s degree in Political Science and Criminal Justice from the University of Central Missouri and her master’s in Higher Education with an emphasis in Student Affairs from Penn State University.
Project Highlights
All-Inclusive Resources
From social media templates and business cards to project proposals and a full service website: Christina took the guess work out of marketing and now creates promotional content quickly and consistently.
Authentic Branding
This isn’t Christina’s first time creating a brand. She wanted something fresh, dynamic, and (above all) true to her in both professional and personal spaces. Her expectations were exceeded throughout our project.
Goals
Christina had built a name for herself in collegiate student conduct but was looking to expand her business further. She was looking for a brand and website to:
Communicate her values and approach thoughtfully and accurately
Distinguish her new venture from past collaborations
Expand her clientele beyond academic spaces into corporate partnerships
Colors & Fonts
Christina had two requests for brand colors: incorporate a green and make the palette feel like her. She is very vibrant and adventurous. At the same time, she’s laid-back and specifically drawn to imagery that is simple and clean. This color palette reflects these qualities and endeavors to strike a balance between bold and peaceful while meeting Web Content Accessibility Guidelines for color contrast.
Christina was specifically looking for an alternative to Futura as her primary font. We landed on Jost for its clean lines, readability, and availability as a web-safe font. Anathlya was first added to Christina’s logo and then incorporated as her brand’s accent logo to add more character and whimsy to promotional content.
Brand Logo
Christina wanted a timeless logo that would put the name “CP Education & Consulting” front and center without overwhelming readers. We opted for a classic monogram logo to streamline her business name. Because she’s built her brand being called “CP,” we were able to leverage her initials as the focal point for the logo. Her name written out in Anathalya offers some visual interest, and clarification for new clients, while guiding users through reading the whole text.
Copywriting
I collaborated with Christina to build out her brand narrative. Because Christina is a skilled orator and prefers speaking to communicate her vision, I met with her multiple times to synthesize her thoughts and priorities into a unified mission statement and website copy— paying special attention to delineate the differences between her offered services.
Additonal Assets
I also created custom graphics for Christina’s website, promotional materials, and social media posts. These illustrations leverage abstract, organic shapes and borders that embrace the dynamic and imperfect elements often found in life and nature.
Additionally, Christina’s project included custom powerpoint templates, social media templates, business card design, and proposal templates.
Website
Combining the brand narrative, visuals, and website copy, I crafted a website that:
Navigates users quickly to services that meet their needs best
Demonstrates Christina’s professional skills and experience
Illustrates her integrity and passion to her work and clients
Results
Eye-Catching & Memorable
“I get comments all the time on how great the branding is and how it aligns with who I am.” – Christina
Responsive Design
Christina now has a permanent archive for her services, programs, and media appearances. She’s able to share videos and interviews that clients can view from any device.
Marketing Synergy Made Easy
Because of her comprehensive branding guide, Christina has been able to work with vendors to make merchandise, banners, and other physical marketing materials with little hassle and high visual consistency.
Flexible Growth
Since launch, Christina’s business has grown and so has her website. We’ve done extension projects since then to nearly double the content on her site while constantly optimizing how readers find the right programs for them.
Client Testimonial
Pau is phenomenal! Pau was patient and a reliable partner in developing my brand. They were honest in their feedback, clear with their bandwidth and skill, and extremely responsive. Pau helped me critically think about the information and content I wanted to associate with my brand in a thoughtful way.
– Christina P.
You Deserve Branding As Unique & Professional As You
Whether it’s revamping your existing brand or building a new brand (and site) from scratch, I’d love to support your brand journey so you can focus on what drives you and your business. Schedule a complimentary discovery call and I’ll be happy to tailor a bespoke project to meet your needs.