About

☁︎｡⏾⋆☁︎｡Hello! I’m Pau ☁︎｡⏾⋆☁︎｡

☁︎ Hello! I’m Pau ☁︎

I’m a creative storyteller and problem solver.

I help brands develop, diversify, and future-proof their audiences through holistic business consulting, omni-channel conversion rate optimization, and in-depth market analysis. My passion for understanding audience behavior and leveraging data-driven insights has enabled me to successfully spearhead growth and innovation for brands like ESPN, Cox Media Group, and Business Insider.

My goal is to break traditional barriers that small brands, especially queer-and-BIPOC-owned brands, face when establishing and expanding their online presence. You have enough on your plate without worrying how to communicate your brand to customers and clients. I will contextualize, streamline, and optimize your brand strategy to effectively compete with competitors of all sizes.

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☁︎ Who Do I Help? ☁︎

Career Transitioners

Whether you’re stepping out of corporate spaces to venture on your own or looking for new ways to build income off your existing skills, I know first hand the challenges of communicating a nuanced, multi-faceted career to potential customers and clients. Let me streamline your brand and conversion funnel for you so you can chase high-quality leads faster.

Small Businesses

The biggest difference between small businesses and Fortune 500 companies is time and scalable marketing strategies. Let me leverage my marketing and design experience to elevate your brand to new heights.

Independent Artists

As an artist, I know we can do anything we set our minds to. But that doesn’t have to include splitting your focus between your work and your digital footprint. Let me take the busy work of establishing your brand presence off your plate so you can get back to creating with the media you love faster.

Career Transitioners

Whether you’re stepping out of corporate spaces to venture on your own or looking for new ways to build income off your existing skills, I know first-hand the challenges of communicating a nuanced, multi-faceted career to potential customers and clients. Let me streamline your brand and conversion funnel for you so you can chase high-quality leads faster.

Small Businesses

Independent Artists

⋆｡ﾟ☁︎｡⏾⋆☁︎｡⋆｡ What Makes Me Different? ⋆｡ﾟ☁︎｡⏾⋆☁︎｡⋆｡

☁︎ What Makes Me Different? ☁︎

Scalability

Working in journalism in the 21st century means knowing how to make more out of ever-dwindling resources. I understand first-hand that every brand faces limitations and I’m here to meet you where you’re at. I always work with my clients to find solutions that respect their time and resources.

Versatility

I’m a jack-of-all-trades when it comes to communication. I’ve worked in almost every facet and stage of media (from concept creation to post-production to academia) and that’s in addition to working on digital strategy for some of the biggest journalism brands. When you work with me you’re receiving world-class expertise from a professional who innately considers every step of your conversion funnel.

Accessibility

From optimizing your brand assets to reach as many people as possible to crafting collaborative workflows that accommodate your schedule and needs, I’m always thinking about how to make our work together more accessible.

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☁︎ Client Accountability ☁︎

While it’s my job to take all the heavy lifting of design off your shoulders, I’ll still need a few things from you throughout the design process: namely your opinions and feedback. As a neurodivergent designer, I honor that our brains (and schedules) work in different ways. Whether it’s email reminders, sync-up meetings, advanced deadlines (or anything else!) I’ll work with your needs to ensure that I have everything I need to make your project a success.

Frequently Asked Questions

I Have a Brand. What if I Want to Keep It Mostly the Same?

If you’re overall happy with your brand but looking for a bit more—like reusable graphics, small updates, or even a professional assessment of what your brand is doing well vs. where it can still grow—please reach out and ask about my re-branding services. I can create a bespoke package for you that meets your requirements and budget.

What Platform Will You Use for My Website?

While my preference is Elementor (a powerful plugin for WordPress that allows for iterative design and modular updates at any time), I also design with SquareSpace, Wix, Square, Shopify, and Canva. If you have an existing site on a platform you enjoy using, let me know! In most cases, I can work within your preferred platform at no extra cost.

When Can We Start?

Because I’m dedicated to providing first-class service for my clients, I limit the number of clients I work with to a max of three per month. As such, I currently book out 4-8 weeks in advance.

⋆｡ﾟ☁︎｡⏾⋆☁︎｡⋆｡ Get in Touch ⋆｡ﾟ☁︎｡⏾⋆☁︎｡⋆｡

☁︎ Get in Touch ☁︎

If you’re interested in my services, please schedule a complimentary discovery call with me. We’ll discuss your needs, project scope, initial recommendations, and answer any questions you may have.